Wednesday, July 6, 2011

SEO Glossary

SEO Glossary


What spiders do - they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.


Search engine Indexer processes the data collected by the spiders then stores it so that search engine query can be match against it for relevance.

Internal Links-

An Internal Link is a hypertext link that points to another page within the same website. Internal links can be used as a form of navigation for people, directing them to pages within the website. Links assist with creating good information architecture within the site.Search engines also use internal text links to crawl pages within a website. The way internal links are structured will impact the way in which search engine bots spider and subsequently index pages.


An image or text that, when clicked on, takes you to another page on the web.

Link building-

Requesting links from webmasters of other sites for the purpose of increasing your
"link popularity" and/or "Page Rank."

Outbound links-

Links that direct "off-site" to another website.

Page Rank-

Google's measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.

Reciprocal linking-

The practice of trading links between websites.

Anchor Text-

Anchor text is the text for a hyperlink. For example: Search engine optimization
The phrase "Search engine optimization firm in Richmond, VA" would be the clickable link that would take you to The text other sites use to link to your site can make or break your site's success.

Header Tags-

Areas on a web page enclosed by heading tags. Example:

Page Heading

Heading tags vary in importance, with regard to SEO, depending on the number used in the headings or sub-headings (i.e. H1,2,3,4.). Title, heading tags and content should relate to the key phrase targeted by a web page.

‘Alt’ Attribute-

This is an attribute on the image tag that can be used in HTML (or XHTML) to specify the text that will be rendered if the browser cannot, or has chosen not to, display images. It should generally describe the image itself, rather than the meaning of the image, so that visually impaired readers who use screen readers can hear a description of the image itself.

Title attribute-

This is an attribute on the image tag that specifies the tool tip text that gets displayed when a user hovers their pointing device / mouse over an image on a web page.

Algorithm (algo)-

A program used by search engines to determine what pages to suggest for a given search query.Bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.

FFA(Free For All)-

A page or site with many outgoing links to unrelated websites, containing little if any unique content. Link farms are only intended for spiders, and have little if any value to human users, and thus are ignored or penalized by the search engines.


A web page design where two or more documents appear on the same screen, each within its own frame. Frames are bad for SEO because spiders sometimes fail to correctly navigate them. Additionally, most users dislike frames because it is almost like having two tiny monitors neither of which shows a full page of information at one time.

Google dance-

The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or, the period of time during a Google index update when different data centers have different data.

Keyword spam-

(keyword stuffing)Inappropriately high keyword density.

Keyword stuffing-

(keyword spam) Inappropriately high keyword density.

SEO Tools

[Create a free sitemap for website or blog]

[Search Engine Spider View]

[Dead link Checker]

[website speed testing]

[Back-link link checker of a website]

SEO Add-ons


SEO for Firefox(Pullsuseful market research data right into Google's and Yahoo!'s   search results.


checks the search engines ranking of multiple domains and multiple keywords.


Flag fox is an extension for Mozilla Firefox that shows a flag icon indicating the current website's server location.


Toolbar offers helpful search suggestions as you type in the search box. While most suggestions come from popular Google search.


copyAllUrls is a Firefox extension that copies and pastes all urls of open tabs including history in structured and well defined form to and from the clipboard

SEO Softwares

[IBP Promoter]

[SEO Elite]


[SEO Toolkit]

[Total Optimizer Pro]

[SEO Studio]

[Add Web Promoter]

[Web link SEO]

[SEO Administrator]


Tuesday, July 5, 2011

On Page Optimization

What is On Page Optimization?
On-Page factors are related directly to the content and structure of the website. This normally consists of pages written in the Hypertext Markup Language but also applies to other document formats that are indexed by search engines, for example Microsoft Word or PDF formats. On-page optimization involves modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text. It may also involve reducing redundant HTML codes produced by Web page authoring tools and restructuring the site to produce better linked and focused page content. On page optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.

1. Meta Tags Optimizing:-
A meta tag is an HTML tag that provides information about Web page's content, such as what HTML specifications a Web page follows or a description of its content. A meta tag doesn't affect how a Web page is displayed in a browser window. This meta tag is usually placed beneath the title and meta description tags. HEAD section of your pages' HTML code, like this:

2. Robots.txt for search engine:-
Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol. It works likes this: a robot wants to visits a Web site URL, say Before it does so, it firsts checks for, and finds:

User-agent: *
Disallow: /
The "User-agent: *" means this section applies to all robots. The "Disallow: /" tells the robot that it should not visit any pages on the site. There are two important considerations when using /robots.txt:

• robots can ignore your /robots.txt. Especially malware robots that scan the web for security vulnerabilities, and email address harvesters used by spammers will pay no attention.

• the /robots.txt file is a publicly available file. Anyone can see what sections of your server you don't want robots to use.

6. URL Rewriting:-
URL Rewriting means it gives you the ability to transparently redirect one URL to another, without the user’s knowledge. This opens up all sorts of possibilities, from simply redirecting old URLs to new addresses, to cleaning up the ‘dirty’ URLs coming from a poor publishing system — giving you URLs that are friendlier to both readers and search engines. Static URLs are known to be better than Dynamic URLs because of a number of reasons.

1. Static URLs typically Rank better in Search Engines.

2. Search Engines are known to index the content of dynamic pages a lot slower Compared to static pages.

3. Static URLs are always more friendlier looking to the End Users.

Example of a dynamic

This tool helps you convert dynamic URLs into static looking html URLs.

Example of the above dynamic URL Re-written using this tool

7.  Anchor Text Optimization:-
Anchor text is the visible text showing in a link. In a normally built site, anchor text is usually used to indicate the subject and title of the page that it links to. Search engines put a very big importance on Anchor texts. Keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. A mistake some newbie’s make is to put their website name into the Anchor Text. It is good if your domain contains your keywords, but if not, it is a waste of a perfectly good link. Many web sites no longer ranking because they use their official company name in Anchor Text. Vary your text throughout your links. Use Anchor Text within your site.

8.  Image Optimization:-
Optimizing images for the web is a tricky business. You have to get the right balance between file size and picture quality. It is an essential step though. Look at any webpage, and you will see that most of its load time comes from images. Your website will be needlessly slow if you don't drop the sizes of these images. There are three key areas where bytes can be shaved off your graphics: bit depth (number of colors), resolution, and dimension. Here I'm going to show you the practicalities of web graphics optimization, and less of the technicalities. You don't need expensive graphics editors to compress the sizes of your images, as there are plenty of free utilities and shareware that will do the job for you.

9.  Heading Optimization:-
H1 & H2 headings, or header tags as they are often called, are a fairly heavily weighed element of on-age content, and if leverage properly can be effective in search engine optimization. The header tags (H1, H2, H3 and so on) represent the beginning of a new section or area of a pages content and alert search engine spiders of the relevancy of the content that follows the heading tag. The heading tags should reside tags in the body of a document, and should precede relevant content segments. ore is not better, don't overuse! Limit each page to one H1 & 1-2 H2s, then use H3s. Include exact target phrases with-in heading tags, but use variations to avoid obvious repetition.

10. Title & Content Analysis:-
It is displayed at the top of your browser and it is also used as the title of your website in the SERPs. Therefore you should take your time and think about the best title for your page. Give every page of your website its own title and do not use one title for the whole website. It should contain no more than around 10-12 words. Think of it as a short ad copy, because that’s basically displayed when users see them on the SERPs.